Interior Design SEO FAQ
SEO Copywriting for Interiors
Home & Lifestyle Brands
Straight-talking, no-jargon answers to get your site ranking for interiors and lifestyle businesses.
What is SEO?
(Search Engine Optimisation)
SEO is the process of optimising your website to improve its chances of getting seen by people searching on Google and other search engines.
Organic listings rank your site by matching your content to specific search terms, selecting the best ‘fit’ based on relevance, website authority, and ease of use. Your ranking position is influenced by a combination of technical and non-technical factors.
What is Local SEO?
Online searches are by far the most popular way to discover local businesses. .When people search for a product or service 'near me' or in a specific location, Local SEO helps place your business in Google's map results (known as the ‘map pack’).
Ranking is determined by organic factors such as relevance and website authority, alongside your business location, which is set through your Google Business profile.
What is AIO?
(Artifical Intelligence Optimisation)
AI-powered search tools like Google AI Overviews answer queries by pulling from trusted online sources. AI Optimisation improves your chances of being referenced. This signals authority to users and builds trust .
Statistics show that visitors to your website via AI citations are more likely to take action.
What is GEO?
(Generative Engine Optimisation)
GEO and AIO are closely related and often used interchangeably. The subtle difference: AIO is a broad term for optimising content for AI-powered search, while GEO focuses specifically on generative AI tools like ChatGPT and Perplexity that create conversational answers rather than traditional search results.
On-page SEO is the process of optimising your website pages for search engine discovery. It covers elements like content, headings, keywords, page titles, search result descriptions (meta descriptions), images, and structure. These help search engines understand and rank your pages for relevant searches.
What is On-Page SEO?
Off-page SEO focuses on factors outside your website that influence your search rankings. It includes backlinks (from other websites to yours), online reviews, social media mentions, and brand citations. These signal to search engines that your site is trusted and authoritative.
What is Off-Page SEO?
Technical SEO focuses on your website's backend performance — fast loading, mobile-friendly display, and efficient code that keeps your site running smoothly, so search engines can easily access and index your pages.
What is Technical SEO?EO?
Can you guarantee first page rankings?
No, and nor can anyone else. What I can do is uncover the best opportunities to rank higher—and sometimes even #1—against your key competitors. It's an ongoing process, not a one-off fix, since rankings are fluid and subject to continuous change.
Why invest in SEO when rankings change?
In early 2026, SEO remains the number one driver of organic traffic—far in excess of social media. That's passive income while you sleep, and it keeps on delivering long after publication.
Why do SEO rankings keep changing?
Think of it as a global race with new competitors constantly joining. Whilst some improve their tactics with fresh content and newly acquired links, inching forward; others fall back with broken links or harmful backlinks. Positions can shift at any time—including yours.
How do you maintain SEO rankings?
SEO maintenance requires periodic audits to assess your position against competitors, address issues that may harm your site and refresh content for optimal traffic. Whilst the heavy lifting takes place upfront, maintaining or improving ranking requires ongoing attention. It’s important to take swift action to address anything that’s working against you such as broken links or toxic back links that may affect your SEO.
Is it too late to start SEO?
It’s never too late to start. You can take action to improve your SEO at any point. The rules are the same for everyone. Established brands may benefit from high domain authority and backlinks but they all started on an even playing field. When you’re just starting out, it’s easier to rank for niche topics and local searches, or target untapped keywords with easy ranking potential. The sooner you begin, the sooner you'll see the benefits.
How long until SEO shows results?
SEO results typically take 8–12 weeks for full impact. You may notice changes within weeks, but timings depend on your site's size and how quickly Google indexes your pages. The results are long-lasting.
Does SEO drive more traffic than social?
SEO drives significantly more traffic than social media delivering long-lasting results. You also benefit from owning your content outright, giving you full control. Compare this with social media which requires frequent posting and is subject to algorithm changes beyond your control. Social mentions however can aid your SEO authority score so it helps to have a presence, but for volume of traffic, SEO wins.
What SEO copywriting services do you offer?
I focus on on-page SEO: optimising your copy, fixing broken links, and correcting missing or truncated title tags and descriptions. I map keywords to pages for maximum impact, ensuring each page has a clear purpose so no two pages are fighting against each other. I also audit your site to flag technical issues and harmful backlinks—providing clear guidance for you or your web developer to remedy. All these services come free with website packages of 4 pages or more.