Content Writing Examples

Here’s a snapshot of blogs I wrote to showcase a range of luxury products including stone and marble cladding, high-end furniture and wallpaper designed in collaboration with Elle Decor. In addition to capturing the company’s high-quality products, the blogs relay the inspirational back stories of nine individual companies, falling under the client umbrella company UkrainianProduct Design and their overriding resilience to overcome challenges during turbulent times.

I also wrote a series of blogs on interior design trends for 2024 and how they relate to my client’s products.
Part one of the series explores the trends of maximalism, individuality and personal meaning.
Part two explores colour and ‘what’s hot’ in design form including classical arches and organic curves.
Part three examines ecological trends with natural elements, exploring sustainable products including urban recycled art and furniture made from fungi, wood and natural fibres.

Additional blogs include :

• Masters of 20th-century modern furniture, George Nakashima and Wendell Castle. Hear how their design philosophy inspired the company’s bespoke wood panelling designs.

• The revival of traditional rug-making and the role it plays in shaping society with parallels to iconic rug-maker, William Morris.

• A range of organically curved furniture with sustainable features, by a group of elite designers, some of whom have been awarded coveted accolades such as the Red Dot award, Elle Decoration and Roche Bobois.

• The rising popularity of marble in interiors, including kitchen and bathroom design with the resurgence of prominent veining and increasingly diverse products.

• A collection of wallpapers capturing Kyiv’s iconic landmarks and diverse history.

• Traditional methods of kiln-dried ceramics and its spiritual connection to the land.

• Organically made sustainable lighting using cellulose.

• Companies formed during wartime that defied the odds rising from conception to exhibition in less than a month.

• An iconic collection of eclectic one-of-a-kind pieces, designed for crazy client concepts.

• The remarkable story of Ukrainian Product Design.